Brand name Guru: Chanel

Chanel S.A., commonly known as Chanel (English: /ʃəˈnɛl/, French: [ʃanɛl]), is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others). She gained the name "Coco" while maintaining a career as a singer at a café in France. Chanel has catered to tastes in items such as simple suits, dresses, women's pants, and costume jewelry. Coco Chanel's vision was to replace such opulent, 'sexy' pieces with items which conveyed casual elegance. Today, Chanel is most famous for the "little black dress". According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the great-grandsons of the early (1924) Chanel partner Pierre Wertheimer.

The company has had many high-profile celebrities as spokesmodels, including Inès de la Fressange, Catherine Deneuve (1970s and '80s Chanel No. 5 spokesmodel), Carole Bouquet (1990s Chanel No. 5 spokesmodel), Vanessa Paradis (spokesmodel for Coco Perfume), Nicole Kidman (early 2000s Chanel No. 5 spokesmodel), Anna Mouglalis (2006 Chanel Allure Sensuelle spokesmodel), Audrey Tautou (current Chanel No.5 spokesmodel), Keira Knightley (current spokesmodel for Coco Mademoiselle), and most famously, Marilyn Monroe (1950s Chanel No. 5 spokesmodel) pictured splashing herself with Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model. Marilyn Monroe brought this perfume to fame.

Perfumes

Chanel No.5 introduced in 1921 – the glass cap closure is inspired by an antique mirror in Coco's apartment.
Parfums Chanel was founded in 1924 by Pierre Wertheimer to produce and sell perfumes and beauty products. Chanel's perfumes brings a significant percent of profit for the company, more than its sales in other products combined.
Since it inception, Parfums Chanel has had three in-house perfumers:

CHANEL Gardenia Perfume for Women 30 oz Parfum

by Chanel
Buy New: $6,400.00
as of 2011-10-16 08:47:52

Allure By Chanel - Edt For Women 3.4 Oz Spray

by CHANEL
Buy New: $500.00
as of 2011-10-16 08:47:52

Allure By Chanel - Perfume - 0.25 Oz - 0.25 Oz

by CHANEL
Buy New: $500.00
as of 2011-10-16 08:47:52

Chanel Allure Eau De Perfume Spray Women 3.4 fl. oz.

by Chanel
Buy New: $500.00
as of 2011-10-16 08:47:52

Handbag

A mistake of the press in times of commercial launch of the Classic Chanel handbag is sticked to the most popular handbag of Chanel until today. Misleadingly the bag was published as the 2.55 handbag although its real name was Timeless CC. The 2.55 and the Timeless CC have different locks and have different kind of leathers. 2.55 has creased leather and the Timeless CC has clean leather. Also the chain is completly different because the chain of the Classic Timeless bag is shiny silver or golden combined with leather but the chain of a 2.55 is matt without any leather. The Timeless CC is available in four size and the most popular of them is the second one which is known as the middle one. Until today costumers of Chanel are confused about that mistake of its name when they ask for the 2.55 though they mean the Timeless CC. Finally the influence of the press is huge and is sticked on items for their whole product life cycle.

Chanel Large Tote Bag 93925 Serpent Leather Navy Blue

by
RRP: $6,000.00
Buy New: $5,000.00
as of 2011-10-16 08:44:18
You Save: $1000.00 (17%)

Watches

The first Chanel watch, named 'Premiere', debuted in 1987. The first model of the Chanel J12 watches line was introduced in 2000.
In 2005, Chanel designers introduced the J12 line into the area of fine jewelry timepieces – they developed the jewelry watch that was equipped with the tourbillion. Chanel asked experienced Swiss watchmakers to develop the exclusive 'CHANEL O5-T.1' movement.
In 2006, the line was joined by Chanel J12 Haute Joaillerie set with 597 baguette-cut diamonds, followed by the creation of the Chanel J12 Tourbillon Haute Joaillerie. In 2007, Chanel launched its first J12 GMT model.
In 2008, Chanel initiated the partnership with Audemars Piguet, who developed the 'J12 calibre 3125', equipped with an innovative automatic movement – CHANEL AP – 3125, the fusion of the AP 3120 movement and Chanel 'J12' ceramic.